Why does the Industry need a Greater Middle East & Central Asia Focused Agent Workshop?
The international education industry has been growing rapidly over the last couple of decades. According to UNESCO, the number of students studying abroad is expected to reach 8 million by 2025. The Greater Middle East and Central Asia will be playing a very important role in supplying a vast majority of those students (almost 20% of the global market) coming from these two regions. There are thousands of educational recruitment agents in the region assisting these students in order to find suitable programmes, countries and schools. Turkey is a very central location and a bridge for those two important regions making it an excellent hub for attracting Greater Middle East and Central Asia agents.
On the other hand, many international education providers find Turkey an attractive country because of its own enormous student flow, as well as its neighboring countries. Turkey and the countries of the Greater Middle East and Central Asia have succeeded in establishing strong cultural, religious, economic and social ties and the educational agents from GME and CA are very keen on keeping in touch with each other.
You also have the added convenience that Turkey welcomes people from many GME and CA countries without requiring a visa. Organizing a boutique regional event in Istanbul will help both educators and agents to increase the volume of their business in the region as Istanbul is located in an attractive and strategic point.
What do we mean by Greater Middle East & Central Asia Focus?
In terms of political and geographical definition, the Greater Middle East is used to refer to the Gulf region, the Levant, the areas that were once covered by Mesopotamia and Persia, and Northern and Central Africa. In the meantime, Central Asia covers a region reaching from the Caucasus Mountains and the Central Asian Turkic Republics all the way to Mongolia.
However, we also consider all the Muslim countries under the GMR and CA as contacts for business as well. We therefore invite agents from Muslim countries or countries with substantial Muslim populations from all around the world.
Why are we focusing on the Greater Middle East & Central Asia?
The student market in the Greater Middle East and Central Asia (Gulf Region, Central and Northern Africa, Central Asia) consists of 15-20% of the whole global market. We cannot underestimate this figure when it comes to realizing strong global business goals. These countries see Turkey as having a strategic and important position due to its location as a bridge between Europe and Asia, its shared cultural, religious and social values, and the convenient transport links and strong bonds between them. On account of this impressive image, people from indicated countries are very keen on doing business in Turkey. Correspondingly, since we are aware of the major demand for Middle Eastern & Central Asian students among international educators, this workshop is a great opportunity for you to meet and establish successful business relationships with your target group; selected highquality agents, counselors and service providers. The student recruitment agents we invite to EuroAsia Agent Focus Workshop come from 36 different countries from the indicated region. Our aim is to allow you to get the maximum benefit of doing business with them face to face during the workshop on March 26, 27 & 28 2018.
Why should you be a part of such a fruitful workshop?
As strong players in the overseas education sector for 20 years, we clearly understand your feelings, business needs, demands and aims. Since we organized the first EuroAsia Agent Workshop in October, we are very happy to say that we brought together 70 educators from 57 different institutions and 120 agent representatives from 35 countries encompassing the Middle East and Central Asia. The business meeting percentage for the participating schools at EuroAsia Agent Workshop reached 82%. By virtue of our success, we are extending our networks and the workshop will be welcoming around 200 exclusively selected agents from the Middle East, Central Asia, Western and Northern Africa and extending the diversity to now include Ukraine, Russia, Mongolia, Indonesia, Malaysia and China.
You will not only be given this opportunity, but also will have a chance to attend IEFT – International Education Fairs of Turkey just before EuroAsia agent workshop. Turkey’s IEFT Exhibition professionally hosts over 150 institutions from around 25 different countries with 20,000 prospective students attending each event.
In addition, we can assure you that our attending agents will have been carefully screened and demonstrated that they actively promote their partner schools and send students to various institutions around the world. Therefore, we offer you an excellent opportunity to meet the agents face-to-face in order to develop worldwide partnerships, promote your brand within the international education industry, and achieve more updated information about local market trends.
EuroAsia Agent Workshop focuses on language schools, summer courses, undergraduate and postgraduate courses, and high schools. We therefore strongly recommend that education providers take part in this unique workshop to meet our selected agents from the Greater Middle East, comprised of countries in the Gulf region, Northern Africa, Central Asia, the Balkans, and South East Asia all keen on meeting international education providers in Turkey…
Who are the organizers and sponsors?
YEDAB was founded in May 2013 in Istanbul, Turkey, as a result of years of continuous efforts to create maximum awareness for the international education sector. Since foundation, YEDAB has primarily acted as a bridge between agencies and schools and continues to perform outstanding work.
In response to feedback and requests received from our members and schools, YEDAB has identified that the Middle East and Central Asia regions have particularly acute issues uniting schools and agencies together and therefore we believe we can address this gap. After meetings with IEFT, one of the leading fair organization companies here in Turkey with 16 years’ experience organizing overseas education fairs, the idea for EuroAsia was born. We are initiating the Middle East & Central Asia Focus EuroAsia Workshop, the first of which will take place in October 2017, and we are confident it will open new doors for the overseas education community.
Who is IEFT?
IEFT was founded in 2001 as an organization committed to bringing quality education providers together with motivated students and their families. Our aim is to create greater visibility for the many “study abroad” options available around the globe.
The IEFT Fair is the largest and most prestigious student recruitment event in Turkey, organizing its events twice a year in the country’s three biggest cities; Istanbul (3 days), Ankara (1 day) and Izmir (1 day). It attracts over 20,000 prospective and motivated students and parents from Turkey who are seeking to study abroad.
The IEFT Fairs will take place just before the EuroAsia Agent Workshop, hosting around 150 universities, colleges and language schools from 20 different countries who offer undergraduate, postgraduate, high school and language courses and summer programs at every event.
Who is YEDAB?
YEDAB was founded in May 2013, as a result of years of continuous efforts to create maximum awareness for the international education sector. The aim of our association has been to bring unity and cooperation to the sector.
Our association conducts its activities by establishing a correct and distinct legislation for our sector, determining a specified framework for service standards and professional expertise, and finally, setting out a structure managed by the association itself. Meanwhile, monitoring activities are carried out by official authorities by creating a unified legislation.
YEDAB’s headquarters are based in Istanbul and it has members consisting of over 50 educational agents in Turkey, while it has also achieved excellent and strong links with other agents in neighboring countries.
YEDAB also welcomes any agents from Greater Middle East and Central Asian countries as joint members in order to connect countries through education.
The advantages of attending EuroAsia Agents Workshop
Which Countries’ Agents are attending
The workshop will be welcoming around 200 exclusively selected agents from the Middle East, Central Asia, Western and Northern Africa and extending the diversity to now include Ukraine, Russia, Mongolia, Indonesia, Malaysia and China.
|Country||No. of Agents|
|Country||No. of Agents|
How do we pre-screen the agents?
With 20 years of experience in this field, we strongly believe that we have the professionalism to serve this business properly. Moreover, our strong political bonds and cultural similarities give us the magnificent power to be able to do business efficiently and effectively with the majority of international educators and recruitment agents in the regions of the Middle East and Central Asia. Besides this, we already have a strong profile of international educators in the global arena and recruitment agents in the GME and CA numbering enough to organize an event for both of them in the magnificent city of Istanbul.
The target agents are carefully screened in terms of their years of experience, reputation, the quality of the services they provide to their clients (references), attractiveness in terms of marketing, and the amount of business they generate per year. We also consider some new agents by observing their development in the market via their websites and checking their participation at educational events.
The selection process
When our team invites a potential agent to the EuroAsia Workshop, they consider the following key information in order to provide you with a high-quality service;
Programme for Educators & Providers
You will have the chance to hold 36 pre-scheduled one-one business meeting with quality student recruitment agents, as well as with other educators and service providers. These appointments are 25 minutes long, allowing you to take full advantage of a chance to increase your brand visibility, maintain your existing business relationship and meet new prospective agents. The Agent Workshop programme also includes welcome coffee, lunch and dinner, refreshment breaks, social networking functions and familiarization trips.
|Monday, March 26, 2018|
|08:00||Registration at Hilton Bosphorus Hotel Lobby|
|09:00 - 18:00||Fam trip for Turkish Universities|
|19:00 - 21:00||Welcome Reception for EuroAsia Workshop participants|
|Tuesday, March 27, 2018|
|08:00 - 09:00||Welcome Coffee|
|09:00 - 12:40||Business Meetings|
|12:40 - 14:00||Open Buffet Lunch|
|14:00 - 18:50||Business Meetings|
|20:00||Istanbul Bosphorus Tour|
|Wednesday, March 28, 2018|
|08:00 - 09:00||Welcome Coffee|
|09:00 - 12:40||Business Meetings|
|12:40 - 14:00||Open buffet Lunch|
|14:00 - 18:50||Business Meetings|
|20:00 - 22:00||Free Time|
Pre-arranging your meetings
You’ll be able to arrange meetings with quality student recruitment agents beforehand via Marcom eSchedule PRO Online meeting booking system, which provides participants with a pre-scheduling service for up to 25 meetings. This means you’ll know exactly who you’ll be meeting with before you arrive in Turkey.
Why should schools attend the Greater Middle East & Central Asia Focused Agent Workshop in Turkey?
Come along and be welcomed by our warm country if you want to:
What Type of Schools and Institutes can attend the EuroAsia Agent Workshop ?
We welcome the schools and institutes offering;
You will have the great opportunity to enjoy a 3-night stay at the Hilton Istanbul Bosphorus, or another of Istanbul’s most prestigious and comfortable hotels nearby with the special rates. The Hilton Istanbul Bosphorus offers indoor and outdoor swimming pools, a fitness center, tennis courts, gardens, a day spa, and seven restaurants offering a range of local and international cuisine. Additionally, state-of-the-art meeting and conference facilities make the Hilton Istanbul Bosphorus a fantastic choice for this event. As you’ll be in the heart of Istanbul (just a short walk from important attractions such as Taksim Square and Nişantaşı), you’ll have great access to transport links too.
|Regular Prices: from December 16, 2017|
|Workshop in Total per Person:||$2,900|
|Accommodation at Hilton / per night:||$150|
|Early Bird Prices End: December 15, 2017|
|Workshop in Total per Person:||$2,500|
|Accommodation at Hilton / per night :||$150|
The Package Includes
Prior to the Workshop:
* Please note the boat tour will be organized on March 27, 2018.
** Please contact us via email@example.com for bookings and additional informaiton.
Marketing and Sponsorship Opportunities
If you require any detailed information about marketing and/or sponsorship for the events, please contact us via firstname.lastname@example.org (advertisements using any relevant marketing materials). Due to these materials being limited, these are given out on a first-come, first-served basis. If you would like to give a seminar at IEFT Fairs, please email email@example.com